EXCLUSIVE: Three days after ABC released the trailer for David E. Kelley’s new thriller drama Big Sky, it has been viewed 25.5 million times across social media platforms.
That is a very encouraging news for the broadcast networks that viewers are craving fresh scripted programming amid the coronavirus-related production delays.
Big Sky is the first new scripted broadcast series from the 2019-20 development cycle to release a full-fledged trailer. (Fox’s new fall entries Filthy Rich and neXt originally released trailers at the 2019 May upfronts)
How big is Big Sky‘s trailer viewership tally of 25.5 million views over three days? For comparison, the top 3 most-watched broadcast trailers at the 2019 upfronts, for ABC’s Stumptown, Emergence and Mixed-ish, amassed between 14.6 million and 16.1 million views across social media platforms in their first week.
